Tuesday, September 20, 2011

Bestseller Driven - Theodore Modis

bestseller driven - theodore modis
bestseller driven - theodore modis

My first book PREDICTIONS did not become a bestseller. However, it was meant to be one, in all respects. It had satisfied the prerequisites with flying colors (I had successfully accomplished all the Herculean tasks imposed on me) and the publisher had dished out a bestseller s advance. But the market did not react as expected. In my mind, it was reality that was at fault. Being in the forecasting business I have occasionally seen exceptionally well-done forecasts perform poorly. In these cases, I am convinced that it is reality, which misbehaves. In the meantime, the story of the making of that book has itself become a bestseller among friends and acquaintances, and this story is what this little book recounts. Theodore Modis

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