Biographical profile of Henry J. Heinz, founder of H.J. Heinz Company and its brand, "57 Varieties." Heinz is a household name. Nearly everyone knows it because of that ubiquitous bottle of ketchup bearing the Heinz keyhole logo. Search Google images for "ketchup" and there it is, Heinz ketchup bottle in image after image. It's found in every kitchen, in every restaurant, across the nation any in many countries abroad. Although Heinz was a visionary, it is doubtful that even he could have conceived how his company would grow into one of the largest food concerns on Earth--all built on pickles, tomatoes and horseradish.
When Henry first went into the food processing business he was just trying to earn a living doing something he really enjoyed: But a strong work ethic, passion for quality, and an uncanny instinct for sales and marketing resulted in an empire. He followed a winding road, one often filled with ruts and sinkholes, before reaching the top. What sets him apart, what sets so many of the great titans apart from the masses, was not simply good fortune, but his passion and perseverance; how he managed to pick himself up after utter failure, dust off his clothes, and move forward. Award-winning author Daniel Alef tells the fascinating story of Heinz, his high and lows, his failures and his spectacular success. [3,510-word Titans of Fortune article]
DOWNLOAD HENRY J. HEINZ: "57 VARIETIES" AND MORE - DANIEL ALEF
No comments:
Post a Comment