There's a newcomer to the controversy over the App Store name.
For those who don't know: Microsoft is fighting Apple's claim to the name of its mobile applications market, saying App Store is a generic term and not subject to trademark rules.
This week, Salesforce CEO Marc Benioff revealed an interesting twist to the origins of the App Store name.
Benioff said Salesforce was the first company to own the rights to "App Store" and transferred ownership over to Apple a few years ago. Salesforce decided to go with AppExchange when launching its marketplace for applications.
"That was a $2 billion decision," Benioff joked during a luncheon at the CloudForce 2011 expo here on Thursday.
All joking aside, if Salesforce could at one point own the name and give it to Apple, that suggests the term is not as generic as Microsoft says.
Garett Sloane
60 secs.
Comcast has been working hard to open up its NBC Universal empire and create cross-promotional opportunities where possible; none was more obvious than Ryan Seacrest's Red Carpet promotion of "The Today Show's" Charlie Sheen interview last week.
But insiders are wondering when their brethren over at CNBC are going to start playing ball.
The business network airs a primetime show called "60 Minutes on CNBC," produced by CBS News Productions.
30 Rock denizens say that given NBC News' wide-ranging capabilities and the deep bench at the business network during its daytime hours, it's crazy to be so slavishly promoting a show produced by their rivals.
One source told On The Money, that CNBC's senior eco nomics reporter, Steve Lies man, was scratching his head over the airing of a "60 Minutes" sitdown with Fed Chairman Ben Bernanke, which was con ducted by Scott Pelley. Lies man has interviewed Bernanke several times before.
Play coy
Speaking of the peacock network, former NBC Universal boss Jeff Zucker was spotted earlier this week catching up with his ex-co-workers at a Museum of the Moving Image event honoring Alec Baldwin.
When we caught up with Zucker, he said that he'd "just been relaxing and enjoying some down time" since he left his corporate suite at 30 Rockefeller Center. Before exiting NBC, Zucker had hinted that he might go back into sports production.
But he looked surprised when we asked him about rumors that he was working on a sports programming venture and simply said, "I love sports, and I love programming, but there's nothing in the works."
Continuing to play coy, he refused to offer any hint as to what we could expect from him next, merely saying that that would be revealed "all in due time."
Among those on hand to pay tribute to the "30 Rock" actor were NBC stars Tina Fey, Brian Williams and Jimmy Fallon as well as Universal Studios President Ron Meyer. Fallon, who used to impersonate Zucker on "Saturday Night Live," actually seems to get along quite well with his old boss, enthusiastically greeting him and asking how he'd been. The two spent several minutes chatting, with Fallon insisting that Zucker call him.
Street diva
Wall Street's leather-clad vixen Lynn Tilton, CEO of Patriarch Partners, is headed for the smaller screen.
The private-equity billionaire in stilettos is getting her own reality show called "The Diva of Distressed" on The Sundance Channel.
Tilton, a turnaround artist who is also known to turn a few heads in the small rural towns where some of her investments reside, has plenty of Street cred, having worked for Goldman Sachs, Morgan Stanley and Merrill Lynch.
With her signature blond hair and penchant for leather and risque language, Tilton is a natural for cable TV series.
She once told an interviewer about her investment philosphy: "I only flip men, not my companies."
Post staff
Buffett benefit
Marketing writer-turned producer Carey Fox of Stealth Pictures certainly has gone under the radar for their newest project. Fox and Stealth Pictures are behind the oddball documentary "For the Benefit of Mr. Buffett," which features, no kidding, a ukelele concert of nearly 200 Beatles songs to raise "literally hundreds of dollars" to give to the Oracle of Omaha billionaire Warren Buffett "to see what he would do with it."
Post staff
marc benioff, scott pelley, museum of the moving image, alec baldwin, ben bernanke, universal boss, ryan seacrest, jeff zucker, universal empire, trademark rules, charlie sheen, nbc news, cbs news, red carpet, garett, cnbc, fed chairman, promotional opportunities, generic term, mobile applications
No comments:
Post a Comment