It seems that the buzz around the Internet marketing circles today says that e-mail marketing is dead. Everywhere you turn, there seems to be another marketer or web company coming up with ideas for a solution that will replace e-mail marketing altogether.
For some reason it seems, that many of them (even some of the biggest names in marketing today) have not done their research, or they simply already know the information that I am about to present to you, and want to keep it to themselves.
By and large, I believe it to be the first of those two thoughts above, and I feel that people simply jumped on the "e-mail is dead" bandwagon far to quickly.
I was guilty of it myself, and for whatever reason I too jumped into the mob thinking that e-mail had died and gone forever.
After about a year with not sending out any e-mails, dropping the lists I had and refusing to ever build another list, I decided that something was wrong.
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